Live · Investor Briefing
You buy in before the launch that makes
the first million look small.
Thursday August 20 at 2 PM Eastern. Every dollar of that million came from the protein powder, sold with zero spent on advertising. The reformulated line ships this month on a 42% blended margin. The first bar run is 100,000 units. Live Q&A the entire hour.
On Thursday, August 20 at 2 PM ET, Gabbi and Rick spend the hour on what happens when that number reaches zero. The bar going into production, Founders Boxes shipping October 1, and retail after that.
Gabbi read labels on camera and graded food pass or fail, and she turned down every brand deal so the grade stayed worth something. Her audience asked her to make the food instead.
That is the whole distribution model. The people who watched her reject other companies' products bought hers in 24 hours, reordered through more than a dozen sellouts, and wrote a thousand reviews. Advertising spend across the entire period: zero.
Reserve your seat →Two years of label reviews, with every brand deal turned down.
3.4 million followers, telling her they would buy whatever she made.
One product, one SKU, sold out the day it launched.
$1,000,000 in eight months at 158% month over month, on $0 of ads.
On August 20 you get the hour that shows you what they saw. Your seat is free.
The protein is what sold out more than a dozen times, and it is where the whole million came from. The bars and the box are still ahead of us, held to the standard that ruled out seed oils, artificial sweeteners, and the preservatives everyone else leans on.
25g of protein, up from 24. Myo-Inositol, allulose, and collagen added. Milk protein concentrate alongside whey. Moving from bottles into soft-touch bags with embossed foil, in five flavors. Shown here in the label it is replacing.
Built around Myo-Inositol and allulose, the two ingredients at the center of the GLP-1 conversation. First run is 100,000 units. Chocolate, Salted Caramel, Cookies and Cream.
Nine bars across three flavors, sample sleeves of the two new ones, and a box signed by Gabbi. Three golden tickets inside go to Disneyland with her.
Six things get covered, then the floor is yours. Specific numbers. Real dates. The terms read out loud.
Why OURS replaced the old one, and what it leaves exactly where it is: same company, same terms, same ownership. Your position moves nowhere.
25g of protein. Myo-Inositol, allulose, and collagen added. Five flavors in soft-touch bags. Inventory ships to Amazon in mid-August.
What the manufacturing move to Rival, in Texas, did to the cost of every unit, while a national whey shortage pushes the same cost up for everyone else.
158% month over month, with zero spent on advertising across the entire period. Every order came from Gabbi posting and people telling other people.
Founders Boxes on October 1, retail bars in Q4, then a target of 7,000 to 8,000 doors worked in house by Mae Butterfield, keeping roughly 15 points of margin a broker network takes.
Send it with your registration and it goes in first. Gabbi and Rick stay on camera the entire hour.
Two years reviewing food products on camera, turning down every brand deal so the reviews stayed hers. Her audience asked her to build the food instead. The first product sold out in 24 hours.
Forty years in business. Founded a pro wrestling company that sold to WWE, and a former Walt Disney Company executive. He runs the business so Gabbi can run the brand.
Rick walks the terms end to end: a SAFE, a $5 million valuation, a $100 entry, and the perk ladder from a canister signed by Gabbi up to a day at Disneyland.
We could have spent years and a real share of your capital fighting another company over a word. I would rather spend it building. So we chose a name that fits us better anyway, because you are the reason any of this exists. The name belongs to you as much as it does to me.
Gabbi Tuft · Founder + Chairman
Why this hour matters
You hear the launch plan before the launch happens.
Every order came from Gabbi posting and telling people where to find it. Numbers pulled from Shopify and the Wefunder investor export.
From a single product, at 158% month over month. It sold out in 24 hours at launch, and more than a dozen times since.
Twenty points better than the company was running, out of the manufacturing move to Rival in Texas. The improved line ships this month.
Gabbi's most-watched demographic on TikTok is now 18 to 24. They read labels, and they find products through people rather than shelves.
Thursday at 2 PM Eastern. Bring the question you want answered, and get it answered live.
Check your inbox for the join link. We send a reminder before we go live on August 20 at 2 PM Eastern.